We started with a drink, and a collective vision to do good in the world: good, like cleaning up the well documented terrible waterways in our “clean, green” country. 10 per cent of profits will go to support clean water initiatives as Garage Project continue a long relationship with the Million Metres Streams Project.
Dirty Water was born — a reference to our waterways, and the addition of alcohol into the drink. Eschewing both the category norms of white-on-white / pastel-washed “better for you” RTDs — the graphic standard of “clean, natural, low-cal” — and the typical notion of “dirty”, these cans scream HOT SUMMER. Bright and flavourful, fluid colour combos evoke waterways, lakes and streams.
Bronze Best Award for Packaging
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown, Sarah Gladwell
Client: Garage Project
Contributors: Matt Sloan, Jos Ruffell
Photography: Harry Were, AKIN
Dirty Water was born — a reference to our waterways, and the addition of alcohol into the drink. Eschewing both the category norms of white-on-white / pastel-washed “better for you” RTDs — the graphic standard of “clean, natural, low-cal” — and the typical notion of “dirty”, these cans scream HOT SUMMER. Bright and flavourful, fluid colour combos evoke waterways, lakes and streams.
Bronze Best Award for Packaging
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown, Sarah Gladwell
Client: Garage Project
Contributors: Matt Sloan, Jos Ruffell
Photography: Harry Were, AKIN