Senza is a cannabis-inspired EthnoBotanical sparkling water, the first of its kind, a genre-defining concept. Infused with organic, adaptogenic, plant-derived terpenes designed to induce a state of wellbeing.
Our challenge was to make a counter-culture world-view into a brand and product, by taking tired new-age symbols and reimaging them into a contemporary visual language. Its eccentricities are key to its success; its voice is unusual but charming, which we wholeheartedly embraced.
Silver Best Award for Packaging
Bronze Best Award for Small Brand Identity
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown
Client: Senza
Photography: Harry Were, AKIN
Our challenge was to make a counter-culture world-view into a brand and product, by taking tired new-age symbols and reimaging them into a contemporary visual language. Its eccentricities are key to its success; its voice is unusual but charming, which we wholeheartedly embraced.
Silver Best Award for Packaging
Bronze Best Award for Small Brand Identity
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown
Client: Senza
Photography: Harry Were, AKIN
Started in New Zealand in 2015, Paris Georgia is now cemented as an international fashion house. Cast in a neutral colour palette with structural bodices and simple silhouettes, the label demonstrates a clear appreciation for minimalism.
The clothes and campaign shots are everything — the branding performs a supportive role to the more evocative and visual language of the photoshoots. A distinctive, hand-crafted, bespoke PG wordmark (based off the designers’ handwriting) underpins all brand touchpoints. The identity is inherently ‘fashion’ — employing a generous use of space, simple layouts and typesetting, and supported by thoughtful details and materiality choices.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designer: Sienna Mark-Brown
Client: Paris Georgia
Web Development: Meide Studios
Photography: Paris Georgia, AKIN
The clothes and campaign shots are everything — the branding performs a supportive role to the more evocative and visual language of the photoshoots. A distinctive, hand-crafted, bespoke PG wordmark (based off the designers’ handwriting) underpins all brand touchpoints. The identity is inherently ‘fashion’ — employing a generous use of space, simple layouts and typesetting, and supported by thoughtful details and materiality choices.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designer: Sienna Mark-Brown
Client: Paris Georgia
Web Development: Meide Studios
Photography: Paris Georgia, AKIN