Senza is a cannabis-inspired EthnoBotanical sparkling water, the first of its kind, a genre-defining concept. Infused with organic, adaptogenic, plant-derived terpenes designed to induce a state of wellbeing.
Our challenge was to make a counter-culture world-view into a brand and product, by taking tired new-age symbols and reimaging them into a contemporary visual language. Its eccentricities are key to its success; its voice is unusual but charming, which we wholeheartedly embraced.
Silver Best Award for Packaging
Bronze Best Award for Small Brand Identity
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown
Client: Senza
Photography: Harry Were, AKIN
Our challenge was to make a counter-culture world-view into a brand and product, by taking tired new-age symbols and reimaging them into a contemporary visual language. Its eccentricities are key to its success; its voice is unusual but charming, which we wholeheartedly embraced.
Silver Best Award for Packaging
Bronze Best Award for Small Brand Identity
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown
Client: Senza
Photography: Harry Were, AKIN
2019 was the year of the healthy / low-calorie RTD in a can. Competition was fierce, but almost exclusively targeting women. The RINSE team saw a gap in the market. They wanted to create a vodka soda with refined flavours, made with clean and simple, all-natural ingredients and no fake stuff. A can that young men would be proud to be seen drinking with their mates on the “rinse”.
The concept: We don’t do average. Or polite. Or same-same. RINSE is the vodka soda that looks cool in your hands. Cool in your fridge. Cool on the shop shelves. That guy you know had a box last week at that party, and now you need it. We get it. The colour palette plays with traditional cues of vodka (white and black) but flips it on its head with bold, sports-luxe inspired graphics. Each variant has its own signature look, intentionally playing with form, slightly distorting reality.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown
Client: Rinse
Photography: Rinse, AKIN
The concept: We don’t do average. Or polite. Or same-same. RINSE is the vodka soda that looks cool in your hands. Cool in your fridge. Cool on the shop shelves. That guy you know had a box last week at that party, and now you need it. We get it. The colour palette plays with traditional cues of vodka (white and black) but flips it on its head with bold, sports-luxe inspired graphics. Each variant has its own signature look, intentionally playing with form, slightly distorting reality.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown
Client: Rinse
Photography: Rinse, AKIN
We started with a drink, and a collective vision to do good in the world: good, like cleaning up the well documented terrible waterways in our “clean, green” country. 10 per cent of profits will go to support clean water initiatives as Garage Project continue a long relationship with the Million Metres Streams Project.
Dirty Water was born — a reference to our waterways, and the addition of alcohol into the drink. Eschewing both the category norms of white-on-white / pastel-washed “better for you” RTDs — the graphic standard of “clean, natural, low-cal” — and the typical notion of “dirty”, these cans scream HOT SUMMER. Bright and flavourful, fluid colour combos evoke waterways, lakes and streams.
Bronze Best Award for Packaging
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown, Sarah Gladwell
Client: Garage Project
Contributors: Matt Sloan, Jos Ruffell
Photography: Harry Were, AKIN
Dirty Water was born — a reference to our waterways, and the addition of alcohol into the drink. Eschewing both the category norms of white-on-white / pastel-washed “better for you” RTDs — the graphic standard of “clean, natural, low-cal” — and the typical notion of “dirty”, these cans scream HOT SUMMER. Bright and flavourful, fluid colour combos evoke waterways, lakes and streams.
Bronze Best Award for Packaging
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designers: Sienna Mark-Brown, Sarah Gladwell
Client: Garage Project
Contributors: Matt Sloan, Jos Ruffell
Photography: Harry Were, AKIN