Even Capital is the only female-founded, female-funded, and female-focused growth stage venture capital fund in Aotearoa New Zealand backing women in business to lead, succeed and even out the balance.
Bringing the unexpected into the often static world of venture capital, Even is forward thinking, composed and confident (with a bit of quirk). Our photography is conceptual, emotive and tells a story. A narrative is created through imagery based around the businesses we invest in, and the world around us. Our colours are considered, elegant and vibrant. Our equity lines express a sense of evenness, equity and balance, they have movement, flow and forward momentum — adding personality and joy.
Venture capital for women, by women.
View the website HERE.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designer: Sienna Mark-Brown
Client: Even Capital
Web Development: Established Group
Styling: Kayla Jurlina
Photography: Holly Burgess
Bringing the unexpected into the often static world of venture capital, Even is forward thinking, composed and confident (with a bit of quirk). Our photography is conceptual, emotive and tells a story. A narrative is created through imagery based around the businesses we invest in, and the world around us. Our colours are considered, elegant and vibrant. Our equity lines express a sense of evenness, equity and balance, they have movement, flow and forward momentum — adding personality and joy.
Venture capital for women, by women.
View the website HERE.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designer: Sienna Mark-Brown
Client: Even Capital
Web Development: Established Group
Styling: Kayla Jurlina
Photography: Holly Burgess
Started in New Zealand in 2015, Paris Georgia is now cemented as an international fashion house. Cast in a neutral colour palette with structural bodices and simple silhouettes, the label demonstrates a clear appreciation for minimalism.
The clothes and campaign shots are everything — the branding performs a supportive role to the more evocative and visual language of the photoshoots. A distinctive, hand-crafted, bespoke PG wordmark (based off the designers’ handwriting) underpins all brand touchpoints. The identity is inherently ‘fashion’ — employing a generous use of space, simple layouts and typesetting, and supported by thoughtful details and materiality choices.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designer: Sienna Mark-Brown
Client: Paris Georgia
Web Development: Meide Studios
Photography: Paris Georgia, AKIN
The clothes and campaign shots are everything — the branding performs a supportive role to the more evocative and visual language of the photoshoots. A distinctive, hand-crafted, bespoke PG wordmark (based off the designers’ handwriting) underpins all brand touchpoints. The identity is inherently ‘fashion’ — employing a generous use of space, simple layouts and typesetting, and supported by thoughtful details and materiality choices.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Designer: Sienna Mark-Brown
Client: Paris Georgia
Web Development: Meide Studios
Photography: Paris Georgia, AKIN
Since its inception, Show Me Shorts was known for their “bold, bright, punk aesthetic…a little bit edgy, rough and ready — with a strong independent voice”.
Built from their root strengths, Studio Akin created a bold, new identity that literally pushes the logo over the edge, disrupting the border and cropping it, with a devil-may-care energy. The campaign (across print, posters, brochure and digital) emphasises the sense of scale, of the uncontainable. It’s a take on the fast-edit, the very vitalness and immediacy of short filmmaking.
There are rules of course. For example, when something is tilted, it is always on a 5 degree angle. It is a chance to reassure through familiarity and continuity, but to also challenge with moments of unexpected difference. The format affords the festival a degree of storytelling leeway, the opportunity to challenge and push legibility, to be able to catch the eye and demand attention against the endemic cultural preference for simplicity and politeness.
This is the fourth Show Me Shorts campaign since Akin’s rebrand in 2017.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Design Lead: Sienna Mark-Brown
Client: Show Me Shorts
Photography: Show Me Shorts
Built from their root strengths, Studio Akin created a bold, new identity that literally pushes the logo over the edge, disrupting the border and cropping it, with a devil-may-care energy. The campaign (across print, posters, brochure and digital) emphasises the sense of scale, of the uncontainable. It’s a take on the fast-edit, the very vitalness and immediacy of short filmmaking.
There are rules of course. For example, when something is tilted, it is always on a 5 degree angle. It is a chance to reassure through familiarity and continuity, but to also challenge with moments of unexpected difference. The format affords the festival a degree of storytelling leeway, the opportunity to challenge and push legibility, to be able to catch the eye and demand attention against the endemic cultural preference for simplicity and politeness.
This is the fourth Show Me Shorts campaign since Akin’s rebrand in 2017.
Studio: AKIN
Creative Directors: Tana Mitchell, Emma Kaniuk
Design Lead: Sienna Mark-Brown
Client: Show Me Shorts
Photography: Show Me Shorts
Belle Homes is a residential property development company, specialising in character homes. The brand identity was to feel luxurious, evoking a sense of expertise — to feel synonymous with good design.
Belle Homes was to be refined, sophisticated, timeless and warm, just like the homes that they develop. A warmth uncommon in the construction industry feels aspirational and inviting.
A functional brand that can work across a range of applications and collateral, as simply as possible.
Belle Homes was to be refined, sophisticated, timeless and warm, just like the homes that they develop. A warmth uncommon in the construction industry feels aspirational and inviting.
A functional brand that can work across a range of applications and collateral, as simply as possible.
Small brand identity for independent fashion designer Taylor Groves.
Taylor’s first collection, in collaboration with designer Emma Jing, became the starting point for this work. The collection is inspired by the collaboration, spontaneity and flexibility of working within a shared and divergent practice.
Therefore, Taylor’s identity was to act as a frame, that could encompass many future, and constantly evolving, collections. Allowing the clothes, the photography and the collaborators to speak for themselves. Taylor’s identity is recessive and type-driven with pops of fun and freedom through clashing colour and intentional overlapping.
Designer: Sienna Mark-Brown
Photography: Various contributors
Garments: Taylor Groves, Emma Jing
Taylor’s first collection, in collaboration with designer Emma Jing, became the starting point for this work. The collection is inspired by the collaboration, spontaneity and flexibility of working within a shared and divergent practice.
Therefore, Taylor’s identity was to act as a frame, that could encompass many future, and constantly evolving, collections. Allowing the clothes, the photography and the collaborators to speak for themselves. Taylor’s identity is recessive and type-driven with pops of fun and freedom through clashing colour and intentional overlapping.
Designer: Sienna Mark-Brown
Photography: Various contributors
Garments: Taylor Groves, Emma Jing