Small brand identity for independent fashion designer Taylor Groves.
Taylor’s first collection, in collaboration with designer Emma Jing, became the starting point for this work. The collection is inspired by the collaboration, spontaneity and flexibility of working within a shared and divergent practice.
Therefore, Taylor’s identity was to act as a frame, that could encompass many future, and constantly evolving, collections. Allowing the clothes, the photography and the collaborators to speak for themselves. Taylor’s identity is recessive and type-driven with pops of fun and freedom through clashing colour and intentional overlapping.
Designer: Sienna Mark-Brown
Photography: Various contributors
Garments: Taylor Groves, Emma Jing
Taylor’s first collection, in collaboration with designer Emma Jing, became the starting point for this work. The collection is inspired by the collaboration, spontaneity and flexibility of working within a shared and divergent practice.
Therefore, Taylor’s identity was to act as a frame, that could encompass many future, and constantly evolving, collections. Allowing the clothes, the photography and the collaborators to speak for themselves. Taylor’s identity is recessive and type-driven with pops of fun and freedom through clashing colour and intentional overlapping.
Designer: Sienna Mark-Brown
Photography: Various contributors
Garments: Taylor Groves, Emma Jing